A distribution agreement is an agreement under which a supplier of goods appoints an independent distributor to market them; he sells in his own name and for his own account. The Distributor shall be responsible for all advertising necessary to promote the Products within the Territory. It may be categorised as either exclusive or non-exclusive. In an exclusive distribution agreement, the supplier will grant to the distributor exclusivity over a particular territory and/or product line and/or sales channel. Unlike agents, distributors purchase products from the supplier and then resell them to customers on their own account, thereby taking control of pricing and the ensuing profit.
