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What is a Reseller Agreement?

A Reseller agreement is a legal contract between a manufacturer, distributor, or service provider (the “supplier”) and an independent party or company (the “reseller”) who agrees to purchase and resell the supplier’s products or services to end customers. The reseller essentially acts as an intermediary between the supplier and the end customers, buying products or services from the supplier at a wholesale price and then selling them to customers at a retail price.

Tips

• Protect Intellectual Property: Clearly define ownership rights to trademarks, logos, copyrights, and other intellectual property associated with the products or services. Specify how the reseller may use or display the supplier’s intellectual property.
• Include Termination Provisions: Define the circumstances under which the agreement may be terminated, such as breaches of contract, insolvency, or changes in business conditions. Specify any notice periods and procedures for termination.